At Alux Travel Collective, we believe that travel is more than just visiting new places—it’s about experiencing the world in a way that ignites curiosity, fosters connection, and leaves a lasting impact. Our journeys are crafted for the adventurers at heart, those who seek to uncover the magic in every destination, while embracing the comforts of luxury.
As someone who has traveled extensively and lived in different parts of the world, my co-founder Omar and I set out to create a travel company that reflects our shared passion for immersive experiences. Alux is about going beyond the ordinary, exploring cultures deeply, and creating moments that bring people together.
The Story of Alux: Two Puerto Ricans in Tulum
Tulum has always held a special place in my heart. In 2019, while working on Art With Me, an event that celebrated the intersection of art, culture, and nature, I met Omar. But it wasn’t until 2020, in the middle of the pandemic, that we truly connected. Two Puerto Ricans living in Tulum, we found solace in the simplicity of cooking together, sharing meals, and exploring our surroundings.
During that time, we began to dream about a different kind of travel company—one that embraced the spirit of adventure but also catered to a discerning, luxury-focused traveler. We wanted to create something unique, rooted in the authenticity and magic of Tulum, but with a global reach.
What’s in a Name? The Meaning of Alux
The name Alux didn’t come to us overnight. We spent weeks brainstorming, searching for the perfect name that would capture the essence of what we wanted to offer. It was during a morning run that the name hit me—Aluxes, in Mayan mythology, are playful, mystical creatures that protect the land and its people.
These mythical beings, which move between worlds, felt like the perfect representation of our brand. Alux symbolizes the balance between adventure and mystery, between discovery and respect for the land. The name also carried the elegance and luxury we wanted to offer in our travel experiences, making it a perfect fit.
Why Travel is a Creative and Transformational Experience
For me, travel has always been more than just a way to relax—it’s where I find my inspiration. As a designer and marketing expert, every trip offers new perspectives and sparks creativity. Whether it’s exploring the architecture of a new city or diving into the local cuisine, each experience feeds into my work, helping me create stories and designs that resonate on a deeper level.
At Alux Travel Collective, we want to offer that same sense of discovery and inspiration to our clients. Our journeys are designed to be immersive, pushing you to step outside your comfort zone while still enjoying the elegance and sophistication of a luxury trip. We want our travelers to leave with not just memories, but moments that transform how they see the world and themselves.
The Importance of Shared Experiences
One of the values Omar and I share is the belief that travel is best enjoyed with others. Whether it’s a private sunset dinner on the beach, a guided cultural tour, or a hands-on cooking class, these shared experiences create connections that last long after the trip is over.
We design each Alux journey with these connections in mind, allowing our clients to bond over new experiences, while also offering moments of solitude for personal reflection. We want you to experience the thrill of discovery together, creating stories you’ll want to share with loved ones for years to come.
Exploring the World with Alux: Our Favorite Destinations
At Alux, every destination we offer is chosen with care, based on its ability to offer both luxury and exploration. Some of the places that inspire me most include Portugal, Croatia, and Turkey—countries that combine breathtaking natural landscapes with rich histories and vibrant cultures. And as someone who has always loved the water, I find that discovering these destinations by sea offers a unique perspective and sense of freedom.
Omar, on the other hand, has been deeply moved by his time in Thailand. After spending weeks immersed in its culture, history, and landscapes, he’s eager to share this magical destination with our clients. From its serene temples to its bustling markets and stunning beaches, Thailand is a place where the past and present collide, offering travelers an experience that is both enriching and exhilarating.
A Personalized Approach to Luxury Travel
At Alux Travel Collective, we pride ourselves on our personalized approach to travel. We take the time to understand what our clients are looking for, crafting custom itineraries that blend adventure with luxury, and exploration with comfort. Whether you’re hiking through ancient ruins, sailing along the Mediterranean, or discovering hidden gems in Southeast Asia, every trip is designed to reflect your unique desires and interests.
Why Choose Alux Travel Collective?
Choosing Alux means choosing a travel experience that is deeply immersive, meticulously curated, and infused with a sense of wonder. We invite you to join us on a journey that goes beyond the surface, diving deeper into the soul of each destination. Whether you’re a seasoned traveler or someone looking to embark on a new adventure, Alux offers a blend of luxury and exploration that will leave you inspired and reconnected with the world.
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